A significant need for these people is to preserve their ability to be focused, to boost their motivation and a body posture that protects their spine from extended sedentary working. Through our design, we can help people achieve higher levels of productivity, comfort and recovery while working and studying. The results are gains in overall efficiency, academic and business outcomes.
In the last few decades the global mass involving desk-based occupational workers and student population has multiplied enormously. Technological developments in all the fronts have confined our scope of work and study to little screens and buttons, making us progressively sedentary. According to the International Labour Organization, as of 2020 there are more than 1 billion people that account to work or study in a seated position. This number may seem astronomical, but in reality, the time people spend in a sedentary position has just begun to grow. With the onset of the Covid-19 pandemic, the trend towards remote work from home was turbocharged overnight in March 2020. Suddenly, remote work wasn’t just a nice option for some, but a necessity for all. Besides that, new devices and digital innovations have flooded the market, encouraging people to work and study while seated more than ever, making a worldwide retail opportunity for desk based users.